How are online auction sites organized? What elements of interactivity are conducive on the site for browsing and purchasing?
With the items for auction being the central purpose of the websites, online auction sites are typically organized much as one would assume they are organized. An entrance page is presented with various popular items to attract different target audiences to specific sections of the site. Items are also categorized into their appropriate category, followed by further options of color, size, price, version, etc. The resulting items are represented by a photograph/description of the item in a long scrollable list of like items that users are then able to click on to view the item they choose in more detail. On this final page, auction details and user feedback forums are available, as well as profile information of the seller including selling history and ratings.
An important aspect of auction sites, which give users the most control, is the feedback option where users are able to rate the performance of the seller, ultimately giving control to the users/purchases of the online reputation of the seller. This rating option is available to all users, creating a truly interactive and collaborative system that aims to build a fraud free environment. Not only does this rating option give users the ability to determine if a seller is trustworthy or not, but it serves the greater purpose of validating and ensuring the online auction site’s credibility. There are two winners here: the users/purchasers and the online auction site. And credible sellers 
